For the Love of Lethbridge

Your Quintessential Lethbridge is a community publication to connect more people with our city. Our mission is to celebrate all of the awesome things that are quintessentially Lethbian.

YQL is founded on the principal of social entrepreneurship — while we’re not a non-profit, we exist to serve the community first. YQL is owned by London Road Media.

Business inquiries about featuring events, creating branded content, advertising, sponsoring stories, and more can be directed to